The Ascar approach is to help businesses scale efficiently and as a result employ many more people in sectors that are traditionally large contributors to the labour force i.e. FMCG, Financial and Business Services, Technology, Real Estate and Agri-Business. We bring the operational expertise to grow businesses beyond a small operation, towards medium and large enterprises.

What We Do

Fund

We fund SMEs with sustainable business models and an intrinsic focus on a product or service that can scale and help them grow to be established businesses.

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Advisory

Through our Advisory services, we provide insights into the drivers that affects key strategic decision making thus leading to the growth of the firm.

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Research

Through our extensive research and industry analysis, we provide you with data and relevant information that will aid you in better decision making.

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Investment Focus

The Ascar approach is to focus on companies which have passed the proof of concept phase, and have a tangible product or service that has seen market acceptance and help them scale.

We provide capital for these businesses to scale, but also ensure we transfer our skills and experience to the management team who will work towards a well-defined long term strategy.

Our Values

We are a team that stands for our values in pursuit of building businesses in Africa. We are EPIC.

Excellence

We take pride in our work and bring our A-game to all interactions. We encourage rigorous work ethic and never settle for anything but the best. Our work defines who we are.

Passion

This is the collective energy here that drives us forward. We value people who go farther than the distance, apply all their unique talents to the task at hand, and act with clarity, intention, and grit.

Integrity

We’re honest, transparent and committed to doing what’s best for our customers and our company. Integrity is the defining quality of our team and our work

Curious

We seek out knowledge, cultivate our intuition, and always want to understand hidden connections and meanings. Whatever it takes to learn from different perspectives.

RESEARCH AND INSIGHTS

Through our extensive research and industry analysis, we provide you with data and relevant information that will aid you in better decision making.